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Archive for the ‘Writing’ Category
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Out of the office days
This has been a different week for me. Usually, I am working in my office five days a week (sometimes more). This week, though, I’ve been working outside of the office. I left Monday afternoon for a urology conference about …
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When to use direct quotes
Direct quotes can make a mediocre article even snazzier. They can also spice up press releases and other marketing material. But, they have to be used properly. And you have to pick the best quotes.
I think most writers struggle …
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Advice to past self
I was recently asked through a writer’s group I belong to what I would say to myself back when I was first starting to write as a freelancer. It made me stop and think. In 2003 I was fresh out …
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Figuring out a company’s target audience
While some companies have clearly identified target audiences or target markets, others struggle. For some companies identifying a target audience can be tricky for marketing material simply because the company appeals to such a wide variety of customers.
But, in …
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Figuring out a publication’s target audience
As I discussed on Tuesday, my best tip for effective writing is knowing your target audience. While this may be relatively easy to identify in some well-established publications, it can be difficult in newer publications.
One of the best ways …
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My number one writing tip
My number one writing tip is “know your audience.” In fact, this is so often my sermon that I can’t believe I haven’t written about it sooner! I preach it from the beginning of any class I teach. I go …
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Everyone has a story
When people ask me what I do, I tell them that I’m a freelance journalist and copywriter. But, more often than not, what I actually do is listen to and recount people’s stories. And I love every minute of it.…
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Using cuss words in writing
Last Friday, Poynter’s Al Tompkins wrote about how cussing has increased with the downturn in the economy. Tompkins’ article got me to thinking about cussing and its role in a variety of avenues — specifically the written word.
I suppose …
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Music to work to
I love music. I always have something playing in the background when I’m working, making dinner, driving to the grocery store, cleaning the house or just about anything else. While I have an eclectic mix of music that I enjoy, …