- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
Archive for April, 2009
-
Out of the office days
This has been a different week for me. Usually, I am working in my office five days a week (sometimes more). This week, though, I’ve been working outside of the office. I left Monday afternoon for a urology conference about …
-
When to use direct quotes
Direct quotes can make a mediocre article even snazzier. They can also spice up press releases and other marketing material. But, they have to be used properly. And you have to pick the best quotes.
I think most writers struggle …
-
Advice to past self
I was recently asked through a writer’s group I belong to what I would say to myself back when I was first starting to write as a freelancer. It made me stop and think. In 2003 I was fresh out …
-
Figuring out a company’s target audience
While some companies have clearly identified target audiences or target markets, others struggle. For some companies identifying a target audience can be tricky for marketing material simply because the company appeals to such a wide variety of customers.
But, in …
-
Figuring out a publication’s target audience
As I discussed on Tuesday, my best tip for effective writing is knowing your target audience. While this may be relatively easy to identify in some well-established publications, it can be difficult in newer publications.
One of the best ways …
-
My number one writing tip
My number one writing tip is “know your audience.” In fact, this is so often my sermon that I can’t believe I haven’t written about it sooner! I preach it from the beginning of any class I teach. I go …