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Archive for April, 2009
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Out of the office days
This has been a different week for me. Usually, I am working in my office five days a week (sometimes more). This week, though, I’ve been working outside of the office. I left Monday afternoon for a urology conference about …
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When to use direct quotes
Direct quotes can make a mediocre article even snazzier. They can also spice up press releases and other marketing material. But, they have to be used properly. And you have to pick the best quotes.
I think most writers struggle …
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Advice to past self
I was recently asked through a writer’s group I belong to what I would say to myself back when I was first starting to write as a freelancer. It made me stop and think. In 2003 I was fresh out …
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Figuring out a company’s target audience
While some companies have clearly identified target audiences or target markets, others struggle. For some companies identifying a target audience can be tricky for marketing material simply because the company appeals to such a wide variety of customers.
But, in …
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Figuring out a publication’s target audience
As I discussed on Tuesday, my best tip for effective writing is knowing your target audience. While this may be relatively easy to identify in some well-established publications, it can be difficult in newer publications.
One of the best ways …
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My number one writing tip
My number one writing tip is “know your audience.” In fact, this is so often my sermon that I can’t believe I haven’t written about it sooner! I preach it from the beginning of any class I teach. I go …